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What Clients Are Saying about Susan L. Schulman --3-time Tony nominee Harry Groener,
“Susan Schulman is the best publicist I know. No one knows the New York theatre and press better than Susan. She is fiercely loyal to her clients in the outside world and fiercely honest with them in the privacy of the office. Both of these are essential qualities in the person who will become your closest adviser and who will be your public face. She also knows the complexities and pitfalls that a life in the theatre entails and how best to “Susan Schulman handles your public relations like a private relationship: so individual and specific to you. It's like having your best friend sing your praises!” -- Two-time Tony nominee/Emmy Award winner Penny Fuller (photo above, left)
But with Susan as the ATPAM press agent handling the publicity for ‘Scapino!’ I was in good hands. The attention she generated for me and for ‘Scapino!’ led to a second career in America for which I am eternally grateful. And she didn’t mind at all when I made her part of the show at the Circle in the Square!” -- Tony Award winner Jim Dale -- Three-time Emmy Award-winner Susan Hampshire
She worked tirelessly on my behalf. In the PR world, Susan's talents and integrity are second to none.” -- Broadway and daytime TV star Ron Raines
“Susan Schulman is a savvy and loyal publicist who knows talent and sees the "larger picture" to tailor a great plan for the needs of her client.” -- Tony Award winner Karen Ziemba “I love Susan Schulman - she helped turned my cabaret show into a sold-out event. I'm eternally GRAATEFUL.” -- Broadway and cabaret star Jason Graae (photo above, right) “In an industry crowded with Susan Schulman's, Susan L. holds a special place as a hands-on, business-savvy, theatre-loving, total pro.” -- Bert Fink, VP for Public Relations, The Rodgers & Hammerstein Organization “The Broadway musical ‘State Fair’ crossed the country with an eye-popping advance thanks to the PR wizardry of Susan L. Schulman.” -- Bonnie Nelson Schwartz, Co-Producer State Fair
-- Steven Yuhasz - Producer, Streakin
-- Tony Award winner John Cullum & writer Emily Frankel
-- Tony nominee James Barbour “Susan helped The League of American Theatres and Producers successfully launch the National Broadway Theatre Awards (renamed the Touring Broadway Awards) in 2000. She's --Jed Bernstein, President, The League of American Theatres and Producers “I worked with Susan both on Broadway and on the road and found her work to be outstanding.” -- Broadway producer Manny Kladitis, Niko Companies -- Tony Award winner Carlin Glynn, Co-Artistic Director of The Actors Studio
-- Broadway, TV and concert star John Davidson
-- Mitch Weiss, Broadway General Manager, Company Manager
-- Phil Getter, Tony Administration Committee, American Theatre Wing; Producer, Cotton Patch Gospel
SUSAN L. SCHULMAN/Publicity © 2005, All rights reserved. Susan L. Schulman Publicity |
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“It was an absolute joy and pleasure working with Susan during my three year run on Broadway in ‘Crazy For You.’ There wasn't an interview, photo-op, or event that Susan couldn't get me into. The exposure was invaluable to me at that time and I continue to benefit from it to this day. She's wonderfully imaginative and creative and is always three steps ahead of you. She knows everyone in this business and is very well respected. I felt cared for and protected with Susan and for that I will be forever grateful.”
“When I came to America to work on Broadway for the first time, I was told I needed to hire a personal press agent. 
“Susan and I toured the US, introducing me to American audiences in 'The Forsyte Saga'. The visibility generated by that publicity tour enhanced my career. I continue to seek Susan's advice which is always excellent. A more dedicated, hard-working and loyal press agent would be hard to find.” 
“Susan Schulman was invaluable in publicizing my debut as 
“Susan gets results. Her years of experience provide solid guidance while embracing the producer's vision of how to brand and market a show. She is hands on, reachable and anticipates your needs. We have done three shows together in two years and I look forward to working with her again.”
“Susan Schulman says it right, handles it right. Whenever there is a need for me to have a press agent, I turn to her and know she'll say and do what's ethically and artistically correct.”
“Susan sees the big picture in terms of her clients’ needs. She doesn’t just look for what can help today, but she puts things in place for the tomorrows to come. At least she did for me. But perhaps most importantly she’s in there for her client both as a promoter and a protector. She steps up to the plate.”
“When I debuted on Broadway as ‘Miss Mona’ in The Best Little Whorehouse in Texas after a long absence from the stage, Susan was indispensable, helping me navigate through the myriad of interviews and publicity demands that grew as the success of the show snowballed. She handled all different types of situations with grace and expertise. I couldn't have managed without her.”
“Susan has been an integral part of The Colleagues Theatre Company from the very beginning – helping us grow, getting us covered by the New York Times right from the start, bringing her years of expertise to all aspects of our company and helping establish us in the theatrical community.” 
“She's a pro and she cares. I can't think of a nicer thing to say about any press rep. I would recommend her to anyone and everyone!"
“Susan has more than the A-B-C‘s of good promotional sense. Susan has the C’s, D’s and E’s: connections, dedication and energy … to spare.” 
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