SLS-Bio

SUSAN L. SCHULMAN BIO

Susan L. Schulman has been a theatrical press agent For more than 30 years, specializing in live entertainment including Broadway, Off-Broadway, dance, film, Special Events, TV, books, and individual personalities.

She has heralded such worthy projects as Lauren Bacall in "Applause," Jim Dale in "Scapino," George C. Scott
in "Death Of A Salesman" and "Sly Fox," Bob Fosse’s “Dancin,” a cross-country publicity tour with Susan Hampshire for "The Forsyte Saga," “Requiem For A Heavyweight” with John Lithgow and George Segal, "City Of Angels," Glenn Close, Richard Dreyfus and Gene Hackman in "Death And The Maiden," Jessica Lange and Alec Baldwin in “A Streetcar Named Desire,” “The Madwoman of Chaillot” with Kim Hunter and Anne Jackson, The ‘new’ Rodgers & Hammerstein musical “State Fair” and the Johnny Mercer musical “Dream.”

Susan has represented many extraordinary Broadway/TV actors including Tony winners Karen Ziemba, Carlin Glynn and Brian Stokes Mitchell; Tony nominees Harry Groener, Kathleen Chalfant and James Barbour; Broadway and Soap Opera stars Ron Raines and Scott Holmes; cabaret artists Karen Mason, Karen Akers and Anna Bergman; Emmy Award-winner Susan Hampshire; Carol Lawrence, Spiro Malas, Pia Zadora and Mary Stout among others. She handled the publicity for National Tours of "State Fair," “Porgy And Bess” and “Man Of La Mancha” as well as such not-for-profit arts institutions as Repertorio Espanol, The Dance Theatre of Harlem, Feld Ballet, Joffrey Ballet, Circle in the Square, Phoenix Theatre, Manhattan Theatre Club, The York Theatre, The Colleagues Theatre Company, Cap21 and The New York State Theatre Institute.

Susan was born and raised in New York City attending Hunter College Elementary School, Hunter High School, NYU and holds a Master's Degree in Theatre Arts from Columbia University. Upon graduation from college she landed several low-paying but interesting jobs including Assistant to the Press Director at Lincoln Center which utilized her writing skills and life-time interest in the theatre. After a year and a half at L.C. she worked for many of Broadway’s top theatrical press agents, learning her craft and honing her skills with the legendary Bill Doll, Mary Bryant, Arthur Cantor, Frank Goodman and Merle Debuskey. She also worked at WNET/Channel 13 (handling publicity for the original Forsyte Saga and the landmark cinema verite series An American Family) and at United Artists as a Senior Publicist (Lady Caroline Lamb, Last Tango in Paris and Tom Sawyer, The Musical.)

In 1978 Susan opened her own theatrical press office in Times Square’s landmark Paramount Building handling theatre, dance, books, special events and individual personalities. Early clients included Karen Akers, Carlin Glynn and Peter Masterson, Jack Gilford, Gene Klavan,
The Feld Ballet, Manhattan Theatre Club, Phoenix Theatre, Joffrey Ballet, The Cleveland Play House, Garrison Keillor and "A Prairie Home Companion."

In 1984 Susan accepted the newly-created position of Director, Press Information at CBS-TV Entertainment supervising the publicity and marketing for all the CBS Mini-Series including Space, Robert Kennedy and His Times, Alice In Wonderland and Joan Collins in Sins.

After CBS, Susan headed the Public Relations/Corporate Communications Department at USA Network for 4 years where she supervised the growth of the basic cable network from 4 hours of original programming per week to a full 24-hour schedule of new and/or exclusive programming. She then headed the publicity and marketing department at the Arts & Entertainment Network (A&E) and was subsequently named Vice President at Brown & Powers Public Relations where she headed the Entertainment Division handling clients such as the BBC and Andrew Lloyd Webber.

In 1992 Susan re-opened her current press office in a larger suite in the Paramount Building. She is honored to be featured in two new theatre books: It Happened On Broadway by Myrna and Harvey Frommer and The Birth Of Shylock And The Death Of Zero Mostel by Arnold Wesker. Susan has been an Adjunct Professor at Columbia University’s Graduate School of the Arts, creating and teaching a course in Theatrical Publicity and Audience Development, and frequently lectures about the theatre and entertainment public relations and marketing. She has been a member of ATPAM (Association of Theatrical Press Agents and Managers) since 1973 and serves on the Board of Advisors of Inside Broadway. She is included in numerous Who's Who lists and is a Graduate
of the AWED Program for Women Business Owners.

Susan is proud to serve on the Theatre panel of the New York State Counciil on the Arts.

Note: Press Agent Susan L. Schulman should not be confused with Susan H. Schulman,
the Tony-nominated Director, or Susan F. Schulman, the well-respected Literary Agent
(www.schulmanagency.com). Thus the use of middle initials whenever and wherever possible.

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SUSAN L. SCHULMAN/Publicity
1501 Broadway ~ Suite 1613 ~New York, NY 10036 ~ (212) 921-4344
Email: susan@schulmanpublicity.com
a full-service theatrical publicity and marketing agency specializing in theatre, dance, film, books, special events and individual personalities.