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Susan L. Schulman has been a theatrical

press agent for more than 30 years,

specializing in live entertainment including

Broadway, Off-Broadway, dance, film, Special

Events, TV, books, and individual


She has heralded such worthy projects as

Lauren Bacall in "Applause," Jim Dale in

"Scapino," George C. Scott in "Death Of A

Salesman" and "Sly Fox," Bob Fosse’s

“Dancin,” a cross-country publicity tour with

Susan Hampshire for "The Forsyte Saga,"

“Requiem For A Heavyweight,” with John

Lithgow and George Segal, "City Of Angels,"

Glenn Close, Richard Dreyfus and Gene

Hackman in "Death And The Maiden," Jessica

Lange and Alec Baldwin in “A Streetcar

Named Desire,” “The Madwoman of Chaillot”

with Kim Hunter and Anne Jackson, The

‘new’ Rodgers & Hammerstein musical “State

Fair” and the Johnny Mercer musical


Susan has represented many extraordinary

Broadway/TV actors including Tony winners

Karen Ziemba, Carlin Glynn and Brian Stokes

Mitchell; Tony nominees Harry Groener,

Kathleen Chalfant and James Barbour;

Broadway and Soap Opera stars Ron Raines

and Scott Holmes; cabaret artists Karen

Mason, Karen Akers and Anna Bergman;

Emmy Award-winner Susan Hampshire;

Carol Lawrence, Spiro Malas, Pia Zadora and

Mary Stout among others.

She handled the publicity for national tours

of "State Fair," “Porgy And Bess” and “Man Of

La Mancha” as well as such not-for-profit

arts institutions as Repertorio Espanol, The

Dance Theatre of Harlem, Feld Ballet, Joffrey

Ballet, Circle in the Square, Phoenix Theatre,

Manhattan Theatre Club, The York Theatre,

The Colleagues Theatre Company, Cap21

and The New York State Theatre Institute.

Susan was born and raised in New York City

attending Hunter College Elementary School,

Hunter High School, NYU and holds a

Master's Degree in Theatre Arts from

Columbia University.

In 1992 Susan re-opened her current press office

in a larger suite in the Paramount Building. She

was honored to be featured in two new theatre

books: “It Happened On Broadway.” by Myrna and

Harvey Frommer, and “The Birth Of Shylock And

The Death Of Zero Mostel,” by Arnold Wesker.

Susan has been an Adjunct Professor at Columbia

University’s Graduate School of the Arts, creating

and teaching a course in Theatrical Publicity and

Audience Development, and frequently lectures

about the theatre and entertainment public

relations and marketing. 

In 2013 her memoir “Backstage Pass to

Broadway”  was published and became one of

Amazon’s 100 best-selling books on theatre.  

She has been a member of ATPAM (Association of

Theatrical Press Agents and Managers) since 1973

and serves on the Board of Advisors of Inside

Broadway. She is included in numerous Who's

Who lists and is a Graduate of the AWED Program

for Women Business Owners.

Note: Press Agent Susan L. Schulman should not

be confused with Susan H. Schulman, the Tony-

nominated Director, or Susan F. Schulman, the well-

respected Literary Agent. (schulmanagency.com).

Thus the use of middle initials whenever and

wherever possible.

Upon graduation from college she landed

several low-paying but interesting jobs

including Assistant to the Press Director at

Lincoln Center which utilized her writing skills

and life-time interest in the theatre. After a

year and a half at L.C. she worked for many of

Broadway’s top theatrical press agents,

learning her craft and honing her skills with

the legendary Bill Doll, Mary Bryant, Arthur

Cantor, Frank Goodman and Merle Debuskey.

She also worked at WNET/Channel 13

(handling publicity for the original “Forsyte

Saga” and the landmark cinema verite series

“An American Family”) and at United Artists as

a Senior Publicist (”Lady Caroline Lamb,” “Last

Tango in Paris” and “Tom Sawyer, The


In 1978 Susan opened her own theatrical press

office in Times Square’s landmark Paramount

Building handling theatre, dance, books,

special events and individual personalities.

Early clients included Karen Akers, Carlin Glynn

and Peter Masterson, Jack Gilford, Gene

Klavan, The Feld Ballet, Manhattan Theatre

Club, Phoenix Theatre, Joffrey Ballet, The

Cleveland Play House, Garrison Keillor and "A

Prairie Home Companion."

In 1984 Susan accepted the newly-created

position of Director, Press Information at CBS-

TV Entertainment, supervising the publicity

and marketing for all the CBS Mini-Series,

including “Space,” “Robert Kennedy and His

Times,” “Alice In Wonderland“ and Joan Collins

in “Sins.”

After CBS, Susan headed the Public

Relations/Corporate Communications

Department at USA Network for four years,

where she supervised the growth of the basic

cable network from four hours of original

programming per week to a full 24-hour

schedule of new and/or exclusive

programming. She then headed the publicity

and marketing department at the Arts &

Entertainment Network (A&E) and was

subsequently named Vice President at Brown

& Powers Public Relations, where she headed

the Entertainment Division handling clients

such as the BBC and Andrew Lloyd Webber.


SUSAN L. SCHULMAN  / Publicity